Digital Brand Equity #Sciencefather #researchawards #Digitalmarketing

Digital Brand Equity: Concept, Antecedents, Measurement & Future Development ๐ Digital Brand Equity (DBE) represents the perceived value of a brand in the digital space, influenced by online presence, customer engagement, and trust. Researchers explore its antecedents (brand awareness, social media, customer experience), measurement (SEO rankings, analytics, sentiment analysis), and future trends (AI, blockchain, sustainability). DBE plays a crucial role in competitive branding and consumer loyalty. Introduction ๐ In the digital era, brand equity is no longer limited to physical products or traditional marketing strategies. Digital Brand Equity (DBE) has emerged as a crucial asset for businesses, researchers, and marketers alike. It represents the perceived value of a brand in the digital space, shaped by online presence, consumer interactions, and digital marketing efforts. This blog delves into the concept, antecedents, measurement techniques, and future trends of dig...