Phenomenological Research Awards

Digital Brand Equity: Concept, Antecedents, Measurement & Future Development 🚀 Digital Brand Equity (DBE) represents the perceived value of a brand in the digital space, influenced by online presence, customer engagement, and trust. Researchers explore its antecedents (brand awareness, social media, customer experience), measurement (SEO rankings, analytics, sentiment analysis), and future trends (AI, blockchain, sustainability). DBE plays a crucial role in competitive branding and consumer loyalty. Introduction 🌟 In the digital era, brand equity is no longer limited to physical products or traditional marketing strategies. Digital Brand Equity (DBE) has emerged as a crucial asset for businesses, researchers, and marketers alike. It represents the perceived value of a brand in the digital space, shaped by online presence, consumer interactions, and digital marketing efforts. This blog delves into the concept, antecedents, measurement techniques, and future trends of dig...

NAVIGATING TUBERCULOSIS CONTROL: A MATHEMATICAL APPROACH TO DISEASE DYNAMICS AND VACCINATION STRATEGIES Tuberculosis (TB) remains a global health challenge, affecting millions annually. Despite medical advancements, eradicating TB requires a deeper understanding of its transmission dynamics and the effectiveness of vaccination strategies. This is where mathematical modeling plays a crucial role! 🧮💡 UNDERSTANDING TB DYNAMICS 🔍 TB is caused by Mycobacterium tuberculosis and spreads primarily through airborne droplets. Traditional epidemiological approaches rely on surveillance data, but mathematical models provide a more structured way to predict and control TB outbreaks. These models help assess how TB propagates within a population and how interventions impact its spread. Mathematical models typically categorize individuals into compartments: Susceptible (S) – People who can contract TB Exposed (E) – Those infected but not yet infectious Infectious (I) – Individuals actively spr...

TELEMEDICINE: THE FUTURE OF HEALTHCARE FOR OLDER ADULTS WITH CHRONIC CONDITIONS 🚀 The rise of telemedicine has revolutionized healthcare, offering convenience, efficiency, and accessibility to patients worldwide. Among the most significant beneficiaries of this digital transformation are older adults with chronic diseases. But what influences their adoption of telemedicine? Let’s dive into the factors shaping their acceptance and behaviors. 📌 UNDERSTANDING TELEMEDICINE ADOPTION IN OLDER ADULTS Telemedicine enables patients to consult healthcare providers via video calls, phone calls, or digital platforms. This approach is especially beneficial for older adults managing chronic conditions like diabetes, hypertension, and arthritis. However, their willingness to adopt telemedicine depends on several factors. 📊 KEY PREDICTORS OF TELEMEDICINE ACCEPTANCE 🔹 DIGITAL LITERACY & ACCESS A significant barrier to telemedicine adoption is a lack of technological skills. Many older adults st...